China’s matching outfit trend

While travelling around China we witnessed a very strange phenomenon. The practice of couples and sometimes even entire families wearing the same t-shirts, shirts, shorts and sometimes even entire outfits. I understand it is meant to be a sign of love, affection and closeness.


Trip date:

July 2011


We nicknamed purveyors of this odd practice ‘doublers’ and took great pleasure seeing how many ‘doublers’ we could spot as we were travelling around.

Here are a few splendid examples of ‘doubling’ in action:


Doublers

Doublers

Doublers

Doublers


Update: July 2018


I’m reliably informed that this practice still goes on today. Serena’s work colleague has just returned from China and mentioned that she was very confused about why couples were wearing the same clothes. So yes, it still continues.

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